We create clothing for kids that’s colourful, comfy, and built for real life. Each hand-drawn design carries a playful nod to life’s little lessons and celebrates imagination- embracing childhood in all it’s messy, magical, and meaningful moments.
Launch Club creates playful wardrobe staples made for comfort, imagination, and everyday adventures. Each piece is designed with a little life lesson behind it, gentle reminders to feel big feelings, follow joy, be patient, and learn as you grow.
built for busy little humans
inspired by life's little lessons
to be worn, washed + passed down
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