Childhood is messy, magical, loud, and full of big feelings , and we believe what kids wear should celebrate that.
Launch Club creates playful wardrobe staples made for comfort, imagination, and everyday adventures. Each piece is designed with a little life lesson behind it, gentle reminders to feel big feelings, follow joy, be patient, and learn as you grow.
We’re here for the kids who turn boxes into rocket ships and pockets into treasure keepers. Our clothes are made to move, made to last, and made to be lived in. No fuss. No stiffness. Just easy, durable pieces that let kids be kids, unapologetically.
✨ Launch Club, for little humans launching into a wide, wonderful world of their own.
Hi, I’m Ellen
Founder, designer, and creative behind Launch Club. After becoming a mum, I found my way back to the playful characters I used to draw in high school art class...the ones full of personality and imagination. They sparked a new idea: clothes that celebrate the joy and chaos of growing up, and the life lessons our kids learn along the way.
Whether your little one is climbing, colouring, questioning everything, or feeling all the feels — they’ve got a place here.
